Sunday, 13 November 2016

The December 2016 Collection Was Suppose To Consist Of 6 Designs, But We Are Only Going To Release 2 Of Them. Here's Why.

A few weeks after the launch of Seni by Fit Rebel in August 2016, I headed back to the art studio to work on new designs for the upcoming December 2016 collection. I was chatting with a friend over the phone and she commented, "You're with your artists, working on new designs? Oh Nadia, your job is so much fun!".

I remember thinking to myself... if only you knew.

As the title of this post suggest, I had the intention of releasing 6 new designs in December. However, life is such that it messes with your best laid plans & not everything will turn out how you would have liked. So we'll just need to go with the flow and make the best of every situation in order to maintain our sanity (not as if I have much of it left. Lol!). Just kidding! Or maybe not...

Below are the 6 designs that were created over a period of 2 months by two of my best batik artists. Out of the 6 designs, 4 were accepted. 2 were rejected. Here are the ones that made the cut.

This Edgy Peacock design in an inspiration from it's original, the 'Bonnie' print. The Bonnie print was soooooooooooooooooooooooo popular that I was asked to recreate this design, but in different colors.

Ask and you shall receive. Me thinks that this actually looks better than the original. This is fierce! Bad ass!

This Fighting Fish design was something that the artist and I brainstormed together. I wanted something beautiful & graceful, yet powerful. After weeks of throwing ideas back and forth, we came up with this concept. Three weeks later, this artwork was created.  

The vertical lines incorporated into this design was done on purpose & meant to create a more flattering look. The prototypes leggings are already out and they look fantastic.

Butterflies are pretty and I knew that I wanted butterfly inspired designs at some point. Nuff said. 

Here's a cute behind-the-scenes photo of Mr Lazim, hand painting the butterflies:

Below are the 2 designs that didn't make the cut. Once you see them, the reason why becomes obvious (why they were rejected).

Here's the first one...

Like, omg. The brief to the artist was to create a whimsical, dandelion inspired design. And this is what he came up with. *Face palm* It's not entirely horrible, but not exactly what I had in mind...

Here's the second (rejected) design:

I gotta admit. This is a bit better. But compared to the designs from the previous collection, this is nowhere near as cool as my existing designs. 

Then someone said something which made me completely rule out this design entirely.

"You can position this as Harley Quinn inspired pants & launch this over Halloween".

And I was like... No.. just no. I'll leave the Marvel inspired apparel to Black Milk and concentrate on producing gorgeous & inspiring leggings featuring hand painted works of art. 

The 4 approved designs were then forwarded to my manufacturer who created the mock ups as follows:

A few days later, these prototype leggings arrived at my doorstep. The Edgy Peacock and the Fighting Fish are GORGEOUSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS. So proud of them. I am arranging for them to be photographed in the studio and will reveal the images when they are ready. Friends who have already seen them are already drooling and pre-orders are already piling up. Good stuff.

The butterfly leggings were a disappointment, though. Here are the images:

I know what you're thinking. They are not bad, Nadia.

Problem is, 'not bad' isn't good enough for me anymore. All my designs have the WOW factor & customers really have a hard time choosing their favorite design because they were all amazing. And that is the standard that I have set for Fit Rebel & something that I want to maintain and surpass over time.

Something that I've learnt this year is that when love, care and attention to detail has been put into something, it shows in the final results. People will notice these things and it does matter. And personally, I will feel a bigger sense of pride and satisfaction in knowing that I have created something amazing. Not something that was 'not bad'.

So that is why, I will only be releasing 2 out of the 6 designs in December. Sorry for any disappointment caused, but it's only gonna be the best from me to you.

Thanks for reading, folks. X

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