Monday, 23 May 2016

Encouraging Sports Through Fashion and Art


There is no such thing as a bad workout. The only bad workout is the one that you did not do. 

This summer, two fitness enthusiasts, based halfway across the world from each other, have decided to collaborate and start a movement to encourage women to lead and maintain active and healthier lifestyles, fuelled by fashion, photography, art and culture. 

The #PACEforward movement stands for Photography, Art, Culture and Exercise and is the brainchild of two friends, one from Malaysia and the other from United Kingdom. 


Nadia Hasbi hails from Kuala Lumpur, Malaysia and is the founder of Fit Rebel (fitrebel.com), an e-commerce site which offers fashionable and affordable active wear for women. Named as one of the top local e-tailers by Timeout Magazine, the site has also featured in Women’s Health Magazine, Shape Magazine and Urbanette. The brands carried by Fit Rebel include Seni, a line of leggings created by Hasbi which features the hand painted works of art by traditional batik artists from Malaysia. The line supports local artists and gives them an alternative platform to showcase their work. The idea is to create leggings so beautiful that women can’t wait to wear them, get out of the house and get moving!

Neil Shearer is from Manchester, UK and is an accomplished photographer, specializing in sports and active lifestyle photography. He has shot various sportsmen such as footballers, cross fitters and even the Ford GT racing teams in USA and UK. The founder of the ‘Sports As Art’ Project, Shearer spends his free time working with athletes to elevate his craft and further explore his passion for sports through creative ways. In May 2016, his work received the Gold Image Award from the National Photographic Society of the United Kingdom. 

Huge admirers of each other’s works, Hasbi and Shearer decided to combine their passions in fashion and fitness to initiate a movement to motivate women to be more active. Thus, the #PACEforward movement was born.  

The driver behind this movement will be a series of photographs released by the duo on the Fit Rebel and Neil Shearer Photography Facebook and Instagram accounts. These will be released on a weekly basis for 18 weeks, starting from June until September 2016. 


These photos will be a stunning collection of images showcasing women engaging in active pursuits, decked in the colourful leggings of Seni by Fit Rebel. The end goal of #PACEforward is to produce awe inspiring art through stunning sports photography to inspire viewers to get active.

To further strengthen their commitment to this movement, Fit Rebel will be holding weekly giveaways throughout the entire summer for all followers. By simply sharing their social media posts, followers will stand a chance to win products from fitrebel.com every week!

“Seeing Seni’s art inspired leggings on athletes, shot against scenes across the UK has resulted in incredible imagery which I believe, firstly, will make you fall in love and then will motivate you to get more active this summer. We are combining the arts and culture of both our backgrounds to create this international movement for all women to enjoy and participate in. It takes 21 days to form a new habit, and in this case, we are pushing this movement for the entire summer of 2016, which leads me to believe that women will continue to lead active and healthy lifestyles even beyond this,” said Hasbi.

“I was interested to work with Nadia as we share the same passion for sports and finding ways to make it beautiful and more enjoyable. Our shared dedication to create images to inspire women to get active has turned this into a fun project and I am looking forward to the responses received from women who decide to follow this movement,” said Shearer. 

Fit Rebel ships internationally, so women all across the globe are welcome to follow this movement and stand a chance to win prizes all summer long through Fit Rebel’s weekly giveaways. 

#PACEforward is a testament to what happens when fashion meets photography, coupled together with passion and culture of two uniquely distinct individual’s love for leading active lifestyles and wanting to make a difference. For more details, please visit fitrebel.com.

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