Thursday, 25 April 2013

Brazilian models, in Brazilian bikinis in a giant fridge

Ever since my last post, I have achieved the following:

1. Built the new Liquido website (ALL BY MYSELF). You can visit my site here: I am by NO MEANS an IT person, so I spent MANY, many, many weekends pulling my hair out in frustration. Well, it's done now and it's decent.
I'm having some problems with my shipping costs, so for now, it is a default rate of RM10.00 for shipping. And yes, until I fix the problem, I will ship to ANYWHERE for RM10. From Brazil !!! So go visit my website and buy something before I fix the problem and you have to pay the real cost of international shipping from Brazil.

(in the event that you guys really visit my website, appreciate if you can be a friend and give constructive criticism on how I can improve my website. Bear in mind I'm a startup with minimal capital for any fancy solutions)

2. I've started a blog where I write about all the different beaches that I have been to. The purpose of my blog is to create content that is related to bikinis. And then use my blog as a way to drive traffic to my Liquido website. You can visit my blog here:
There's only one post about Ipanema beach in Rio de Janeiro. I plan to update this blog on a bi-weekly basis, so there should be more content in the coming months :)

Internet marketing is hard, but interesting. This week, I launched 2 Facebook ads campaings.

For one campaign, I uploaded a photoshoot from an episode of 'Brazil's Top Model'. Liquido is a sponsor of 'Brazil's Top Model' and the Liquido bikinis were featured on several episodes. In one episode, the models had to do a photoshoot in a bikini... and guess where the photoshoot was held - in a cold storage meat for beef!

You can view the album here:

So I uploaded the album and ran a FB ad campaign. The campaign managed to attract 7,408 album views. Out of the 7,408 views, 18 people 'Liked' the Liquido Malaysia FB page.
In my second campaign, I uploaded pictures of Liquido's fitness wear. Some of the items are already available for sale on my website and other designs are coming soon. ( )

My second campaign attracted 1,636 album views. Out of the 1,636 album views, only 1 person liked my Liquido Malaysia FB page. ONLY ONE !!!

So what did I learn from this? People like seeing pictures of Brazilian models in Brazilian bikinis pose next to a piece of meat in a cold storage. Hahahahahahah!

But seriously? 18 likes out of 7,408 album views? That's like, friggin 0.2% which is pathetic. What I'm trying to figure out now is whether these are normal statistics and how I can improve.

My next challenge is to convert my 'Likes' into buying customers. I know that there is probably some science to this... but I haven't quite discovered it yet.

This is gonna be fun :)

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