Wednesday, 13 April 2016

The Indiegogo Campaign

Friends within the Fit Rebel community would already be familiar with our latest initiative, where we are featuring traditional batik artwork onto trendy leggings. Keep on reading for a brief overview of this project, and for the newest developments since our last blog post!

Research has shown that having fun and beautiful active wear inspires women to enjoy their workouts and train more often. We want to encourage more women to lead active and healthy lifestyles, so we set out on a mission to create beautiful and awe-inspiring active wear.

Taking influence from our Malaysian roots, we turned towards batik, a traditional and versatile textile art and created 5 beautiful, nature inspired designs to be featured on high performance leggings.


We worked with a community of traditional artist who hand drew and painted the designs using traditional batik techniques. Once the artwork is complete, it is transferred onto spandex fabric via sublimation printing, so that the leggings are machine washable, the colors will never fade and the leggings will continue to display the hand painted designs for over the length of it's lifetime.

Please watch this video for more insights to this project:

To bring this initiative to life, we will be launching a crowd funding campaign on Indiegogo on 22 April 2016.

For those of you who are not familiar with crowd funding or Indiegogo, crowdfunding is a process of raising funds in small amounts from our fans, followers and the public. The idea is to focus on "its not what you do, but why you do it." Fit Rebel's bigger purpose is to empower women with active wear that they feel confident, comfortable and beautiful in. But beyond that, we want to bring forward the work of local artists who work very hard on their regional art forms. This gives them a canvas to share their art, and #SENIbyfitrebel will continue to support them with growing commerce options.

Funds raised through this campaign will go to the artists to benefit and preserve their craft. The balance will go to costs of production of these leggings, which include costs of materials and costs of workmanship.

All backers will receive perks/rewards for your generosity. The perks are as follows:
  • Pledge USD10 and receive a hand painted batik greeting card
  • Pledge USD20 and receive a cotton batik handkerchief
  • Pledge USD25 and receive a Japanese Koi painting
  • Pledge USD39 and receive ONE pair of SENI leggings (Early Bird Special, limited to the first 50 backers!)
  • Pledge USD49 and receive ONE pair of SENI leggings
  • Pledge USD92 and receive TWO pairs of SENI leggings (USD46 per pair)
  • Pledge USD129 and receive THREE pairs of SENI leggings (USD43 each)
  • Pledge USD160 and receive FOUR pairs of SENI leggings (USD40 each)
  • Pledge USD185 and receive FIVE pairs of SENI leggings (USD37 each)
Here's a sneak peek at the greeting card, cotton handkerchief and koi painting!

Please support this initiative by getting yourself a piece of art or a pair of these gorgeous leggings!

Our Indiegogo campaign is now live here:

1 comment:

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