There
is no such thing as a bad workout. The only bad workout is the one that you did
not do.
This
summer, two fitness enthusiasts, based halfway across the world from each
other, have decided to collaborate and start a movement to encourage women to
lead and maintain active and healthier lifestyles, fuelled by fashion,
photography, art and culture.
The
#PACEforward movement stands for
Photography, Art, Culture and Exercise and is the brainchild of two friends, one
from Malaysia and the other from United Kingdom.
Nadia
Hasbi hails from Kuala Lumpur, Malaysia and is the founder of Fit Rebel
(fitrebel.com), an e-commerce site which offers fashionable and affordable
active wear for women. Named as one of the top local e-tailers by Timeout
Magazine, the site has also featured in Women’s Health Magazine, Shape Magazine
and Urbanette. The brands carried by Fit Rebel include Seni, a line of leggings created by Hasbi which features the hand painted works of art by traditional batik artists from Malaysia. The line supports local artists and gives them an
alternative platform to showcase their work. The idea is to create leggings so
beautiful that women can’t wait to wear them, get out of the house and get
moving!
Neil
Shearer is from Manchester, UK and is an accomplished photographer,
specializing in sports and active lifestyle photography. He has shot various
sportsmen such as footballers, cross fitters and even the Ford GT racing teams
in USA and UK. The founder of the ‘Sports As Art’ Project, Shearer spends his
free time working with athletes to elevate his craft and further explore his
passion for sports through creative ways. In May 2016, his work received the
Gold
Image Award from the
National Photographic Society of the United Kingdom.
Huge
admirers of each other’s works, Hasbi and Shearer decided to combine their
passions in fashion and fitness to initiate a movement to motivate women to be
more active. Thus, the #PACEforward movement was born.
The
driver behind this movement will be a series of photographs released by the duo
on the Fit Rebel and Neil Shearer Photography Facebook and Instagram accounts.
These will be released on a weekly basis for 18 weeks, starting from June until
September 2016.
These
photos will be a stunning collection of images showcasing women engaging in
active pursuits, decked in the colourful leggings of Seni by Fit Rebel. The end
goal of #PACEforward is to produce awe inspiring art through stunning sports
photography to inspire viewers to get active.
To
further strengthen their commitment to this movement, Fit Rebel will be holding
weekly giveaways throughout the entire summer for all followers. By simply
sharing their social media posts, followers will stand a chance to win products
from fitrebel.com every week!
“Seeing
Seni’s art inspired leggings on athletes, shot against scenes across the UK has
resulted in incredible imagery which I believe, firstly, will make you fall in
love and then will motivate you to get more active this summer. We are
combining the arts and culture of both our backgrounds to create this
international movement for all women to enjoy and participate in. It takes 21
days to form a new habit, and in this case, we are pushing this movement for
the entire summer of 2016, which leads me to believe that women will continue
to lead active and healthy lifestyles even beyond this,” said Hasbi.
“I
was interested to work with Nadia as we share the same passion for sports and
finding ways to make it beautiful and more enjoyable. Our shared dedication to
create images to inspire women to get active has turned this into a fun project
and I am looking forward to the responses received from women who decide to
follow this movement,” said Shearer.
Fit
Rebel ships internationally, so women all across the globe are welcome to
follow this movement and stand a chance to win prizes all summer long through
Fit Rebel’s weekly giveaways.
#PACEforward
is a testament to what happens when fashion meets photography, coupled together
with passion and culture of two uniquely distinct individual’s love for leading
active lifestyles and wanting to make a difference. For more details, please
visit fitrebel.com.
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